Don't believe me? Text 31 for info on exclusive drops and giveaways, or to practice your pen pal skills.Ĥ. The Nectarines respond to every text message personally. These cans clock in at 90 calories and 4.5% ABV, making them light on impact but bold in flavor.ģ. Nectar uses zero sugar whatsoever, unlike other brands that add it to mask their impurities of flavor.Ģ. FIVE MORE REASONS TO JOIN THE NECTAR HIVEġ. With a sea of brands scrambling for market share with their Berry and Lime offerings, it's a pleasure to drink something that's Divinely Different (Nectar's short and sweet catchphrase).Īnd to get all of that from a bunch of meme kings with a hilarious Instagram is truly just icing on the cake. The response was overwhelmingly positive each time. With cans to spare, I handed some out to friends to sample at pool days, yard hangs and picnics alike. And for my macro counters, each can clocks in at only 1g of carbs, making them completely keto-friendly in addition to gluten-free and vegan. Nowhere across the four did I detect any kind of strange, synthetic aftertaste, the main issue Nectar found in other competitors and was determined to combat. These two in particular are almost shockingly flavorful, with the freshness and intensity of real juice, but the super-charged bubbles of a fresh can of bubbly. Lychee and Asian Pear have more sweetness to them, though they're anything but cloying. Since I'm fundamentally opposed to eating anything but junk food on the beach, these two became my go-to cans by the water – the acidic sharpness cuts through any food pairing, but is just as drinkable on its own. The tastes of East Asian produce are still woefully underrepresented in the seltzer game, which no doubt plays a huge part in Nectar's passionate, immediate response from fans.Īs the citrus flavors, Yuzu and Mandarin bring more sour notes to the table. Even now as the White Claw Cinematic Universe has spun out into more and more original flavors, Yuzu is the only one that shares any overlap. Nectar retails with its Variety 12-Pack ($32.95), made up of three cans each of the four flavors: Asian Pear, Mandarin, Lychee and Yuzu. I'm a Yuzu sun, Lychee rising THE FAB FOUR After that total bust, Nectar pooled more money from family and friends while convincing its manufacturers to give the brand another chance, bringing in special equipment that (of course) promptly malfunctioned. Though the Korean-owned brand had done its R&D and developed four Asian-inspired flavors, the brand was swiftly declined by over 200 retailers in the L.A. Like many of us, Nectar had a rough 2020. I want crisp, clean flavors, great branding and a genuine sense of novelty to cut through all the white noises.Īnd folks, Nectar Hard Seltzer has all of that in spades. I'm not particularly interested in seeing what Michelob Ultra does with malt liquor (the base spirit for the vast majority of these seltzers). Aside from newer brands like Truly and High Noon, we've also had an onslaught of household names racing to develop their own seltzers: everyone from Topo Chico to Corona and Bud Light are now in the game.īut with the seltzer aisle now threatening to dwarf beers and ciders in every grocery store, it's hard not to want another underdog story. Though hard seltzers may have seemed at first like a niche interest, they've completely disrupted the beverage market in ways that are hard to overstate. His elevator pitch? It was basically a boozy La Croix.Īs someone that rarely goes an hour without a can of sparkling water in hand, that was all I needed to hear. Around mid-afternoon, while we waited for our pilsners, my pal told me about a new drink he'd tried in Seattle. I had a friend visiting me here in Los Angeles, which meant it was the perfect excuse for some day drinking (who doesn't love a little buzz while sight-seeing?). I still remember the first time I heard about White Claw. Our editorial team is independent and only endorses products we believe in. If you purchase through our links, we may receive a commission. Our team is dedicated to finding and telling you more about the web’s best products.
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